"The HOPES Conference is an annual event, held every spring by the Ecological Design Center, a student group at the University of Oregon. Inaugurated in 1994, the conference is an opportunity for students, faculty, community members, and visiting scholars to discuss the relationship between ecology and various design disciplines, and how this connection can produce sustainable solutions to contemporary problems.
The conference consists of a combination of panels, keynote speakers, workshops, exhibitions, and excursions. Past topics addressed during the conference include: environmental literacy, food sustainability issues, religion and the environment, product innovation, and biomimicry. Over the past decade the conference has brought such luminaries as Shigeru Ban, Sim Van der Ryn, Lola Sheppard, Sean Ahlquist, Neri Oxman, Carlo Ratti, Steve Badanes, Francois Roche, David Orr, John Schaeffer, Stephen Kellert, and Clare Cooper Marcus to the University of Oregon campus."
The "Disrupting Color" workshop was coordinated to bring students, faculty, and community members of various backgrounds together to learn about the environmental impacts of color. Topics included: natural versus synthetic dyes, lifecycle, economics, and cultural issues related to colors. Teams of attendees were challenged to propose possible solutions.
Event overview, schedule, and lecturer/panelist information.
Event table toppers
Lecture and panel details
Street banner and student contest entries
Event t-shirts
To go with the HOPES[22] theme of Response we took inspiration from interactive digital art, data driven architecture, and nature's adaptivity.
Our logo was designed to resemble outputs of algorithmic design software. The first iteration was made with Grasshopper while the last two were done in Illustrator. Later in the design process we chose to simplify our logo due to print complications.
Some of our initial implementation of the logo and typeface selection. The color deemed too be dark and did not properly convey the message of the conference.
Lighter and more energizing colors where tried until we found something that seemed to fit our message.
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HOPES[22] Conference Communications
As director of communications I lead the branding, internal and external communications of the conference. Included social media, website creation, advertisements, and workshop planning. Collaborated in the creation of a cohesive brand identity for the conference.
Branding was done in collaboration with Clare Stockwell, Callan Roemer, Sarah Schaeffer, Lin Ma, and Ryan Keisler.
